>

9/22/10

Excerpt of the Day: Seth Godin

There are two recessions going on...


One is forever.

One is gradually ending, this is the cyclical recession, we have them all the time, they come and they go. Not fun, but not permanent.


The other one, I fear, is here forever. This is the recession of the industrial age, the receding wave of bounty that workers and businesses got as a result of rising productivity but imperfect market communication.


[Protectionism] isn't going to fix this problem. Neither is stimulus to old factories or yelling in frustration and anger. No, the useful response to this is to view this as an opportunity. To poorly paraphrase Clay Shirky, every revolution destroys the last thing before it turns a profit on a new thing.


The networked revolution is creating huge profits, significant opportunities and lots of change. What it's not doing is providing lots of brain-dead, corner office, follow-the-manual middle class jobs. And it's not going to.


[The] sad irony is that everything we do to prop up the last economy (more obedience, more compliance, cheaper yet average) gets in the way of profiting from this one.

Seth Godin
The Forever Recession
Seth's Blog 09/21/10